- Selling on a venue such as eBay or Etsy has driven down the value of handmade items due to the unfair competition from mass-produced items.
- Potential buyers don't value handmade items.
- We don't trust that buyers are willing to pay what our work is actually worth.
- We often devalue our own work because we wouldn't be willing to pay what it's actually worth. It's been said that we are often the worst judge of our work's true value because we may not fit the profile of our "ideal customer". Our own work may be out of our price range.
- Selling across a variety of venues such as online, in galleries, and at markets can be difficult. We have to price our items high enough to allow for commissions when they are sold in galleries which can raise prices to the point that buyers on online venues and at markets are no longer interested.
You might be asking yourself what made me start thinking about this and decide to write a post. As I stood in line at Target a few evenings ago, I noticed the costume jewelry display. I had never looked at their jewelry so, I was shocked to see that the silver plated earrings were priced so high. I couldn't believe that factory-made, plated earrings were selling for just under $20 to almost $30 a pair. What I realized was that my lowest end earrings are priced at or slightly under the price of factory-made junk and I still get price complaints.
In my experience, buyers frequently confuse art and craft markets for flea markets and want items priced accordingly. How should we combat this problem?