Via Marie Kelly:
"We won't be running a front page banner for Cyber Monday. Our Team made the decision to run promotions, off Etsy, for Cyber Monday as a way to bring new and existing shoppers to the site. For example, we're highlighting the sale in our newsletters, social media, and online ads. For those of you who have tagged your items in anticipation for "Cyber Monday", those items will have the potential to display in related search engine results such as Google."
"Jumping back in to say, thank you all for feedback. We realize, in anticipation, for large shopping days such as Cyber Monday that we need to provide better tools for site-wide sales and enhanced ways to promote them. This is something we hope to work on in the new year."
Let's get a few things straight:
- It's a lot of work to change our listings. Some of us did it by hand because we've heard about how some of the third-party applications that can do it for us have crashed badly and even deleted listings. The time spent re-tagging could have been better spent designing and creating new items for our shops.
- I do not know a single person who has seen an Etsy ad anywhere on the internet.
- They have made very few posts to Facebook or on Twitter and those would only reach people who already follow Etsy rather than drawing new customers
- Tagging items does not make those items show up in Google searches. Google only "reads" the titles and descriptions--not the tags. The tags were for Etsy and Etsy alone. But if there is no banner to alert potential customers that they need to add the words "black friday etsy" or "cyber monday etsy" to a search, they aren't going to know to do it! The last time I checked, most of our customers were not professing to be mind readers.
- Etsy says that providing enhanced ways to promote site-wide sales is something that they "hope to work on in the new year". That is a euphemistic way of saying, "We might consider working on it when we're finished screwing with the code, crashing the site, awarding three armed sweaters, promoting our hand-picked, chosen few (free of charge), blindly ignoring resellers, and continuing to promote the asinine moustache trend."
Like many, it is my goal to have my own website where I can sell my jewelry. Many of you probably reach this blog through http://libellulajewelry.blogspot.com but both of my domain names have redirected to this blog from day one. http://libellulajewelry.com and http://cicadasilver.com. Please keep that in mind. I intend to eventually redirect my domain names to a single selling site and let my blog remain here under the blogspot address.
I'm not sure how quickly any of this will occur but it is my goal and Etsy's newest antics have definitely brought it to the foreground.